7 days p/w, from 8:00 to 22:00 pm!

The Travel Organisation

Friesland Holland:
Since 1996 the number-one bureau for tourism in Friesland and the boating and cycling holiday specialist of the Netherlands.
www.frieslandholland.nl and www.frieslandtravel.com


Friesland Holland Travel Service BV:
Managing directors/proprietors: Albert Hendriks, Jana Hendriks
Hoofdstraat West 38
8471 HV Wolvega
The Netherlands
Tel. +31 (0)561 615 364
[email protected]
Main website: www.frieslandtravel.com
KvK number: 66143489
IBAN number: NL39 RABO 0156 4219 41
BTW number: NL856413732.B.01
Travel conditions: refer to wwwww.frieslandtravel.com

Friesland Holland Travel Service BV exclusively provides holiday options that have been developed and tested by the organization itself. On offer are unique, mainly all-in package deals combined with comprehensive and pretty much essential support services seven days a week. This approach minimizes the risk of unpleasant surprises during your stay. An example is speedy help for cyclists and skippers with bike or boat troubles. Another defining characteristic of our organization is the extensive background information we offer: detailed descriptions of the holiday itself and available facilities, personalized advice and an information package delivered to your home after booking.

Opening hours, support services:
Contact with the holiday booking office and/or the emergency service Friesland Holland Assistance is available by phone seven days a week between 8 a.m. and 10 p.m.: +32(0)561-615364.
The office at Hoofdstraat West 38 in the centre of Wolvega is open on Monday through Friday between 9 a.m. and 5 p.m.

Friesland Holland: in business since 1996
Albert Hendriks Journalistiek: since 1976

Friesland Holland Tourist Information and Friesland Holland Travel Service in Wolvega jointly form the number-one bureau for tourism in Friesland, Friesland Holland in short. The business was set up in 1996 by Albert Hendriks, a journalist specialized in economics, cultural history and tourism. Born in Koekange, Drenthe on November 21, 1953, Hendriks grew up on a farm in Rutten, in the new, multicultural Northeast Polder, near Lemmer in Friesland. He attended teacher training college in Leeuwarden, where he studied German and geography. During his studies in the Frisian capital he was also active as a reporter and interviewer of both Dutch and foreign celebrities, mostly politicians and entertainers. Since 1976 he has been working as a freelance journalist, publicist, copywriter and publisher and, since 1996, as the managing director of Friesland Holland.

Friesland Holland: Holland's specialist in boating and cycling holidays
In only a few years' time the business, deliberately kept small-scale by Hendriks (8 employees), became by far the leading specialist in cycling and boating holidays in the Netherlands by stimulating direct booking (bypassing travel agencies and middlemen) and by developing its own multiactive travel options that can only be booked with Friesland Holland Travel Service.

Holland Group Travel
Friesland Holland Travel Service does not offer tour arrangements via other tour operators and travel agencies and is therefore not affiliated with their organized interest groups. However, the new subsidiary company Holland Group Travel does have liaisons with travel organizers, bus operators and other associations but only for purposes of gleaning information and combining tour components so as to realize the shortest retail lines, once again bypassing cost-raising middlemen.

Friesland Holland: News Based Marketing
The marketing strategy is exceptional for a bureau of tourism: based as it is on current affairs, innovation of products and services and trends in international tourism.

Friesland Holland: all-in full-service
On behalf of more than a thousand business relations (enterprises based on tourism, producers of regional specialities and recreational products such as bicycles or boats), Friesland Holland guides vacationers, tour operators, bus operators, business travellers, companies and visitors of special events to all of the companies in the leisure and catering industry, accommodations, tourist attractions, activities and events on the Frisian mainland and the Wadden Islands.

The organization consists of four divisions:

1. Friesland Holland Tourist Information
Provides information for tourists through websites, travel magazines, tourist maps, advertisements, social media and participation in exhibitions and events. Friesland Holland Tourist Information is the publisher of some twenty titles, a hundred thematic websites, some 4.000 domain and trade names and the administrator of one hundred or so holiday and product formulas, each with its own unique logo (like that of Lidl or Unilever, a whole range of aromas, colours, tastes and atmospheres). The magazines, guides and tourist maps are distributed via shows, events, exhibitions and hundreds of distribution points throughout the province: over 1.000 catering and leisure businesses and shops, (all clients of ours), 100 extensive info-points, to be found in roadside restaurants and hotels, among other places.

The most important websites:

Friesland Holland Travel Service
Develops and sells thematic holiday arrangements with extra services (extensive travel documentary on Friesland, luggage transport, breakdown service and airport shuttle service) and organizes culture and nature excursions, such as cruises and bus tours.

The most important websites:

www.fhhotels.nl en www.themahotels.com (hotel group)
www.hollandgrouptravel.nl (new, under construction)

Friesland Holland Marketing & Communication
Responsible for the international marketing of tourism in Friesland and adjacent holiday regions such as the National Parks Weerribben-Wieden and Drents-Friese Wold and the Northeast Polder, based on new developments and innovations (news based marketing). Supports the catering and leisure industry, tourist bureaus, attractions and organizers of special events in the marketing of their products and services. The news agency produces press releases, travel reports and informative articles on Friesland for magazines and newspapers.

The most important websites:

Friesland Holland Research & Development
Researches and devises new tourism concepts, services and products and develops them into a ready-to-use and bookable product, such as holiday and lifestyle formulas, theme routes and arrangements, innovative boats and bicycles.

The most important websites:

Stable and unique know-how
Friesland Holland in Wolvega is the most stable and oldest marketing and promotion bureau in Friesland. The subsidy-independant and non-stop internationally active organization has means no other tourist organisation in the Netherlands has access to: in-house marketeers, copywriters, photographers, designers, tour operators, tour leaders and producers, materials, stands, a news service and a holiday booking office.

The eight employees work for Friesland Holland Tourist Information BV
(http://www.frieslandholland.nl/), Friesland Holland Travel Service BV
(http://frieslandtravel.com/) and Friesland Holland News (www.friesnieuws.nl and www.frieslandhollandnieuws.nl).

With over a thousand business customers, Friesland Holland is the number-one leader in the marketing of recreation and tourism in Friesland and the surrounding area and is still growing steadily thanks to continuous innovation.

The latest developments
New marketing concepts:

Leeuwarden European Capital of Cultuur (www.leeuwarden2018.info)
• Tourism for groups (Holland Group Travel.nl)
• E-bike Experience Friesland (www.ebikeexperience.nl)
• Route tourism (Pocket Cycle Maps, Fries Erfgoed (=Heritage) Route, Shopping Route, Holland Tulip Tour, Stellingwerven Route)
• Shopping & Dining (for example: Joure, Sneek, Leeuwarden (www.leeuwarden2018.info)
• Theme Hotels (www.themahotels.com)
• Snitser Mar for entrepreneurs in the Snitser Mar area (www.snitsermar.nl)
• Frisian IJsselmeercoast (www.ijsselmeerfriesland.nl)
• Frisian Waddencoast (www.waddenzeeland.nl)
• Frisian regional products (www.friesstreekproduct.nl)
• Gardens and parks worth visiting (www.florissantfriesland.nl)

Relations with public authorities
Although Friesland Holland is a most profit-oriented organization, it maintains excellent relations with the province of Friesland, Merk Fryslan, many municipalities, partnerships such as Markant Friesland (27 museums), De Nije Kompanjons (Turfroute), VVV offices and other tourist bureaus. There is an close working relationship with many functionaries and organizations. A growing number of (semi)public authorities have chosen to work with Friesland Holland because of its innovations, stability and consistent management.

Information on recreation and tourism in Friesland:

Free subscription to Fries Nieuws:

Updated on May 26, 2017

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Friesland Holland Assistance

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